A fundamental shift is reshaping what affluent buyers seek in luxury properties. According to the latest Savills Spotlight on Wealth Trends report, high-net-worth individuals are moving beyond traditional metrics like location and appreciation potential, instead prioritizing homes that actively support their health and personal values.
The data reveals a market transformation. Today’s luxury buyers are investing in properties with dedicated wellness spaces—home gyms, meditation rooms, and seamless indoor-outdoor connections. But the trend extends beyond the home’s four walls.
“We’re witnessing clients make decisions based on a property’s ability to support their entire lifestyle vision,” adds Cristina Pereira from Sotheby’s Portugal. “Access to quality healthcare, outdoor recreation, and community wellness amenities now carries as much weight as square footage or architectural prestige.”
This evolution reflects broader cultural change. Affluent buyers increasingly recognize how their living environment shapes daily habits, mental clarity, and long-term wellbeing. Rather than purchasing investment vehicles, they’re acquiring foundations for intentional living.
For Portugal, this trend aligns naturally with the country’s inherent advantages: coastal access, Mediterranean climate, and outdoor lifestyle culture. Properties offering these wellness-oriented features are seeing sustained demand from international buyers seeking more than financial returns—they’re pursuing quality of life.
The implications for real estate professionals are clear: understanding these shifting motivations is no longer optional. Success requires matching properties to clients’ holistic life visions, not just their budget parameters.
Considering a move or investment in Portugal? Let our experienced advisors provide you with unparalleled insights and support. We offer tailored solutions to match your unique lifestyle and investment goals, ensuring a smooth and successful property acquisition. Take the first step towards your new life in Portugal, get in touch with us today!