Portugal continues to attract strong interest from property buyers in the United Kingdom and the United States, even after the end of the Golden Visa program and tighter rules for non-habitual residents. Market data shows that both countries remain key sources of international buyers, with UK and US visitors accounting for significant shares of foreign property searches.
Top Destinations for British and American Buyers
Madeira tops the list for British buyers, who account for 17% of foreign listing visits, while Americans represent 10% of visits. The island’s year-round mild climate and modern amenities appeal to buyers seeking both permanent residences and holiday properties.
São Miguel (Azores) shows the strongest American interest, with US buyers representing 34% of visits. The island’s volcanic landscapes and relaxed lifestyle attract those seeking unique property experiences away from traditional tourist areas.
Faro and the Algarve maintain their appeal to British buyers (17% of international visits), while American interest continues growing. The region’s established infrastructure and direct flight connections make it particularly accessible for UK buyers.
“What we’re seeing is a shift in buyer priorities,” explains Cristina Pereira, founder of Residential Advisory Portugal. “Post-Golden Visa, clients are focusing more on lifestyle factors and long-term residency planning rather than pure investment returns. This creates opportunities for buyers who understand local market dynamics.”
Lisbon and Porto attract fewer British and American buyers compared to the islands and southern regions, though interest remains significant. In Lisbon, Americans account for 14% of visits and UK buyers 13%, drawn by urban amenities and cultural offerings.
Why British and American Buyers are Choosing Portugal
Several factors sustain UK and US buyer interest despite policy changes:
Climate and accessibility: Portugal’s warm summers, mild winters, and direct flight connections from major UK and US cities maintain the country’s appeal for both holiday home buyers and those considering relocation.
Property variety: From coastal apartments in the Algarve to traditional houses in the Azores, Portugal offers diverse options across different price points and lifestyle preferences.
Market stability: Portugal’s property market has demonstrated resilience, with established rental markets in key regions providing income potential for holiday homeowners.
“The end of the Golden Visa has actually refined the market,” notes Cristina Pereira. “We’re working with more serious buyers who are making Portugal decisions based on genuine lifestyle and family considerations rather than residency requirements alone.”
Focus Areas for UK and US Buyers
British buyers typically favor Madeira, the Algarve, and São Miguel, often seeking second homes or retirement properties. American buyers show particular interest in the Azores and Madeira, attracted by unique experiences and investment potential in emerging markets.
The data suggests that despite regulatory changes, Portugal’s fundamental attractions like natural beauty, lifestyle quality, and property market accessibility continue to resonate with international buyers. For UK and US citizens, Portugal remains a top destination whether for holiday retreats, long-term investments, or permanent relocation.
Considering property investment in Portugal? Understanding regional market dynamics and buyer trends requires local expertise and current market knowledge. Contact Residential Advisory Portugal for comprehensive guidance on Portugal’s evolving property landscape.